While sapphire is the most scratch resistant material used for watches, if you impact it hard enough, it can still scratch.
The sapphire crystal we use isn't proprietary or custom to Vaer - sapphire crystal is a compound, and the same crystal compound is used whether it's a crystal on your Vaer, your Garmin, or a Rolex/Tag/Breitling, etc. There aren't really any marketing gimmicks or buzzwords, it just is what it is.
Regardless of the watch brand housing the crystal, the right impact will cause wear on any watch. Sapphire crystal is simply the best out there, and we use real sapphire crystal, but it's not impervious to damage if impacted hard enough.
