An Inside Look at Vaer's USA Sourcing and Assembly

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Why Do We Assemble Our Watches in America?

When we started Vaer in 2016, there were two paths available for an independent American watch brand - either mass-produced watches overseas and try to get big as quickly as possible, or stay small and keep things in the United States. Over the past several years we've worked to create a third path - investing in US sourcing and assembly, while strategically integrating global components where necessary to maintain best-in-class performance and affordability.

Our Top USA-Assembled Model

Made in USA vs. American Assembly: What's the Difference?

At Vaer, we've spent a lot of time researching the rules around 'country of origin' claims. In this article we've put together a comprehensive guide of what constitutes a 'Made in USA' vs an 'American Assembled' product.

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