The Journal

Welcome to the Vaer company blog, a one stop shop for all news related to our company, products, and manufacturing process. Whether you're a long-time supporter, or just discovering the brand, we hope this blog will demonstrate the progress we've made overthe past few years, and to demonstrate how our community of owners have continued to support our vision for a new era of American watchmaking.

5 Reasons to Buy the Vaer G2 GMT Watch

5 Reasons to Buy the Vaer G2 GMT Watch

We released our first GMT watch in 2022, with the release of the Swiss Made G7, which retailed at $1,199, and carried all the hallmarks of a luxury mechanical timepiece. Last year, in 2023 we fol...

Vaer 8 Year Anniversary

Vaer 8 Year Anniversary

Looking back at our company's earliest days, it’s often hard to define the exact date it all started. What began with an idea turned into a vision. That vision became a project, and the project eve...

Ghosts of the Flats: Angling for Bonefish in the Bahamas

Ghosts of the Flats: Angling for Bonefish in the Bahamas

This article is a write up for a short film with Will Phelps, to watch the film click here.In the world of fly fishing, few species embody the spirit of the chase quite like the bonefish. Known fo...

Our Founder's Favorite Watches of 2024

Our Founder's Favorite Watches of 2024

One of the coolest parts of owning a watch company is the unique opportunity to build the watch of your dreams. Executing a single timepiece requires countless design decisions, and over the past e...

Vaer Hosts Venice Premiere for Latest Surf Film

Vaer Hosts Venice Premiere for Latest Surf Film

Here at Vaer, we tend to spend a lot more time working than partying, but every so often, the stars align, and we have a chance to bring our friends in the community together for a night of cold dr...

Bound for Baja: Exploring the Sea of Cortez

Bound for Baja: Exploring the Sea of Cortez

When asked if Vaer makes watches for women, our response is rooted in our philosophy and design principles. At Vaer, we believe in crafting watches for everyone, but especially for those who cheris...

5 Reasons Vaer Watches Are Made For Ocean Professionals

5 Reasons Vaer Watches Are Made For Ocean Professionals

At Vaer, we understand the unique challenges that come with building a career in the water - whether that means navigating the open-ocean, working as a fishing guide on remote rivers, or keeping pe...

Choosing Your Watch Movement: Quartz vs. Solar vs. Mechanical

Choosing Your Watch Movement: Quartz vs. Solar vs. Mechanical

When it comes to choosing a watch, one of the most crucial decisions involves selecting the type of movement that best suits your lifestyle. While all watches keep time, a watch’s movement has a hu...

What is a Screw-Down Crown on a Watch?

What is a Screw-Down Crown on a Watch?

At Vaer, all our watches are ocean-ready, with at least 100m of water resistance. A key component of making a durable water-resistant watch is the screw-down crown – a feature that sets our watches...

Founder's Update No. 10: Mid-Year Review + Goals for the Next 6 Months

Founder's Update No. 10: Mid-Year Review + Goals for the Next 6 Months

Today, we’re excited to share our tenth founder’s update email, providing a detailed overview of our recent progress in growing and improving Vaer. As we find ourselves halfway through 2024, with...

How Did Wristwatches Help the Allies Win WW2?

How Did Wristwatches Help the Allies Win WW2?

As we commemorate the 80th anniversary of the Allied invasion of Normandy on June 6, 1944, we thought it would be a good time to reflect on the the pivotal role wristwatches played in World War II,...

The Story Behind Our USA-Built Ameriquartz Watch Movements

The Story Behind Our USA-Built Ameriquartz Watch Movements

As we approach Memorial Day, a time to honor the men and women who have served our nation, we also reflect on the spirit of American ingenuity and craftsmanship that has defined our history. At Va...

Introducing the Vaer C3/C5 Dirty Dozen: A Modern Take on a Wartime Classic

Introducing the Vaer C3/C5 Dirty Dozen: A Modern Take on a Wartime Classic

In the world of horology, few watches capture the imagination like the legendary "Dirty Dozen" field watches of World War II. These watches, built for British soldiers by twelve distinct Swiss m...

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4 Ways Vaer Supports the Great Outdoors

4 Ways Vaer Supports the Great Outdoors

This Earth Day we wanted to highlight our ongoing efforts to protect and preserve the great outdoors and share a few insights on what makes our watches durable, long-lasting and easy to repair and ...

The 10 Stages of Vaer's American Watch Assembly Process

The 10 Stages of Vaer's American Watch Assembly Process

At Vaer, the phrase "American Assembly" isn't just a marketing term—it's the foundation of our business philosophy. While the term is imperfect - reflecting the challenge/impossibility of deliverin...

First Look: Our New 2024 R1 Chronograph Collection

First Look: Our New 2024 R1 Chronograph Collection

Today we're thrilled to share with our community the next chapter in our efforts to build the ideal everyday Chronograph, in the continued expansion of our popular R1 collection. These new timepie...

In Depth - Dive vs. Field Watches

In Depth - Dive vs. Field Watches

We often are asked questions like: What makes a watch a field watch? What is a dive watch? These watches share many of the same characteristics – legibility, durability, and reliable timekeeping – ...

Founder's Update No. 9: Year End Review + Outlook for 2024

Founder's Update No. 9: Year End Review + Outlook for 2024

Today, we’re excited to be sharing our ninth founder’s update where we provide a detailed overview of our recent progress in working to grow and improve Vaer. As we settle into the new year and ref...

Founder's Update #8: Launching our KC Warehouse

Founder's Update #8: Launching our KC Warehouse

Today, we’re excited to be sharing our eighth founder’s update letter where we provide a detailed overview of our recent progress in working to grow and improve Vaer.In today’s update, we’re goi...

Big Transition: Announcing Our New Warehouse in Kansas City

Big Transition: Announcing Our New Warehouse in Kansas City

Hello Vaer Community, We've got some big news to share—news that signifies a huge leap for Vaer as we continue our journey to provide you with the best watches and service possible. We are thrille...

8 Key Features of Vaer Solar Dive Watches

8 Key Features of Vaer Solar Dive Watches

This article provides a comprehensive overview of the Vaer D4 & DS4 Solar Dive watches and a comparison between the two models. We launched our first dive watch back in 2020, and followed up th...

Why does Lume Paint matter in watches?

Why does Lume Paint matter in watches?

If you've been on a Vaer product page, you've probably noticed us mention lume. But what exactly is it? In simple terms, lume, short for luminous paint, is a chemical compound that can be painted o...

Founder Review: Vaer C3/C5 Korean Field

Founder Review: Vaer C3/C5 Korean Field

Unlike the service watches of WW2, which have a range of modern interpretations and homages, the timepieces of the Korean War have largely been forgotten. In 2021, we launched the Korean War Field ...

Founder Review: Vaer C3/C5 Design Navy

Founder Review: Vaer C3/C5 Design Navy

What would it look like if you combined a rugged USA assembled field watch, with a modern European design watch? That was the question we asked in building the Vaer C5 Design Navy. First released b...