Inside the 2025 Vaer Design Survey Results
Each year, we run a design survey to give our customers a direct hand in shaping the future of our product lineup. The 2025 edition—our sixth annual survey—was the most detailed and well-participat...
Introducing Three New G2 Meridian GMTs: Batman, Gilt, and Green Join the Lineup
The G2 Meridian GMT launched last year with a clear purpose: to bring the iconic functionality of a dual-time zone watch into a slimmer, more accessible, and USA-assembled format. Built on the foun...
A Style Guide to Field, Dive, and Chrono Watches
There’s an old adage that a man only needs three accessories: a wedding band, a good pair of shoes, and a wristwatch. But that leaves an important question… what type of timepiece should I choose? ...
The History of NATO Watch Bands
The origins of this fail-safe design can be traced back over 40 years to the early 1970s when it was issued as an optional accessory by the British Ministry of Defence.
14 Reasons Why Vaer is the Perfect Watch for Your Next Big Date
Whether you've been married for 50 years or are just starting a new relationship, making the most of your dating life can be a lot of work. While they say the best things in life are free, as every...
5 Reasons to Buy the Vaer G2 GMT Watch
We released our first GMT watch in 2022, with the release of the Swiss Made G7, which retailed at $1,199, and carried all the hallmarks of a luxury mechanical timepiece. Last year, in 2023 we fol...
Looking back at our company's earliest days, it’s often hard to define the exact date it all started. What began with an idea turned into a vision. That vision became a project, and the project eve...
Ghosts of the Flats: Angling for Bonefish in the Bahamas
This article is a write up for a short film with Will Phelps, to watch the film click here.In the world of fly fishing, few species embody the spirit of the chase quite like the bonefish. Known fo...
Our Founder's Favorite Watches of 2024
One of the coolest parts of owning a watch company is the unique opportunity to build the watch of your dreams. Executing a single timepiece requires countless design decisions, and over the past e...
Vaer Hosts Venice Premiere for Latest Surf Film
Here at Vaer, we tend to spend a lot more time working than partying, but every so often, the stars align, and we have a chance to bring our friends in the community together for a night of cold dr...
Bound for Baja: Exploring the Sea of Cortez
When asked if Vaer makes watches for women, our response is rooted in our philosophy and design principles. At Vaer, we believe in crafting watches for everyone, but especially for those who cheris...
5 Reasons Vaer Watches Are Made For Ocean Professionals
At Vaer, we understand the unique challenges that come with building a career in the water - whether that means navigating the open-ocean, working as a fishing guide on remote rivers, or keeping pe...
Choosing Your Watch Movement: Quartz vs. Solar vs. Mechanical
When it comes to choosing a watch, one of the most crucial decisions involves selecting the type of movement that best suits your lifestyle. While all watches keep time, a watch’s movement has a hu...
What is a Screw-Down Crown on a Watch?
At Vaer, all our watches are ocean-ready, with at least 100m of water resistance. A key component of making a durable water-resistant watch is the screw-down crown – a feature that sets our watches...
Founder's Update No. 10: Mid-Year Review + Goals for the Next 6 Months
Today, we’re excited to share our tenth founder’s update email, providing a detailed overview of our recent progress in growing and improving Vaer. As we find ourselves halfway through 2024, with...
How Did Wristwatches Help the Allies Win WW2?
As we commemorate the 80th anniversary of the Allied invasion of Normandy on June 6, 1944, we thought it would be a good time to reflect on the the pivotal role wristwatches played in World War II,...
The Story Behind Our USA-Built Ameriquartz Watch Movements
As we approach Memorial Day, a time to honor the men and women who have served our nation, we also reflect on the spirit of American ingenuity and craftsmanship that has defined our history. At Va...
Introducing the Vaer C3/C5 Dirty Dozen: A Modern Take on a Wartime Classic
In the world of horology, few watches capture the imagination like the legendary "Dirty Dozen" field watches of World War II. These watches, built for British soldiers by twelve distinct Swiss m...
4 Ways Vaer Supports the Great Outdoors
This Earth Day we wanted to highlight our ongoing efforts to protect and preserve the great outdoors and share a few insights on what makes our watches durable, long-lasting and easy to repair and ...
The 10 Stages of Vaer's American Watch Assembly Process
At Vaer, the phrase "American Assembly" isn't just a marketing term—it's the foundation of our business philosophy. While the term is imperfect - reflecting the challenge/impossibility of deliverin...
First Look: Our New 2024 R1 Chronograph Collection
Today we're thrilled to share with our community the next chapter in our efforts to build the ideal everyday Chronograph, in the continued expansion of our popular R1 collection. These new timepie...
In Depth - Dive vs. Field Watches
We often are asked questions like: What makes a watch a field watch? What is a dive watch? These watches share many of the same characteristics – legibility, durability, and reliable timekeeping – ...
Founder's Update No. 9: Year End Review + Outlook for 2024
Today, we’re excited to be sharing our ninth founder’s update where we provide a detailed overview of our recent progress in working to grow and improve Vaer. As we settle into the new year and ref...
Founder's Update #8: Launching our KC Warehouse
Today, we’re excited to be sharing our eighth founder’s update letter where we provide a detailed overview of our recent progress in working to grow and improve Vaer.In today’s update, we’re goi...
Protecting Our Wilderness
We've always been committed to a sustainable business model - our products are designed to last a lifetime, and be repaired not replaced. Additionally, we allocate 1% of our total revenue to protecting endangered wildlife and ecosystems.
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