A comprehensive summary of everything you need to know leading up to the official launch of our 20ATM Vaer Dive Watch Release.

Almost all men's wristwatches claim some level of water resistance rating - but what do these numbers actually mean? In this article we breakdown the real world functionality of water ratings from 3ATM to 100ATM and beyond.

We've spent a lot of time researching the rules around 'country of origin' claims. This article shares what we've learned. It also provides a detailed look at our own USA origin claims with a breakdown based on component and service cost.

Despite the popularity of our initial watch design, in early 2018 we went back to the drawing board to refine and improve our core product offering. The end result was the V2 Vaer Watch - which we firmly believe is the best value proposition for a wristwatch at any price point.

Great leather comes from great hides, and our Vaer straps are made from some of the very best available.  We use extra-thick USA-raised steerhides which are sourced by the Horween Leather Company in Chicago Illinois.

If you've purchased a quartz watch and discover that the second hand is not perfectly aligned with the dial markers, don't freak out. This article will breakdown everything you ever wanted to know about second hand alignment and accuracy in quartz watches.

For us as founders, this event was really the culmination of over a year of blood, sweat and tears. To have our friends and family together in one space, with our full product lineup was incredible, and the first real chance for us to show off exactly what we'd been working so hard on.