The Journal

Welcome to the Vaer company blog, a one stop shop for all news related to our company, products, and manufacturing process. Whether you're a long-time supporter, or just discovering the brand, we hope this blog will demonstrate the progress we've made overthe past few years, and to demonstrate how our community of owners have continued to support our vision for a new era of American watchmaking.

Why Does Sapphire Crystal Matter in Watches?

Why Does Sapphire Crystal Matter in Watches?

If you've been on a Vaer product page, you've probably noticed us mention sapphire crystal. But what exactly is it? In simple terms, it's a super dense, super scratch-proof type of glass.  Unlike...

The Ultimate Guide to Solar-Powered Wristwatches

The Ultimate Guide to Solar-Powered Wristwatches

At Vaer, we’ve always believed in building watches that are not only stylish and durable but also sustainable. Our commitment to sustainability is reflected in our choice to build a wide range of ...

Founder's Update No. 7: Mid-Year Update + Release Plan for 2023

Founder's Update No. 7: Mid-Year Update + Release Plan for 2023

In this Founder’s Update article, we share a detailed overview of our recent progress in working to grow and improve Vaer. Additionally, we’ll also be providing some updates on our watch release pl...

Founder's Update No. 6: 2022 Wrap-Up & Release Plan for 2023

Founder's Update No. 6: 2022 Wrap-Up & Release Plan for 2023

  In this Founder’s Update article, we share some of the biggest recent business milestones (e.g. improved service, new team hires), and conclude with our business roadmap for the year ahead. What ...

Founder's Update No. 5: Business Strategy and Watch Lineup Expansion

Founder's Update No. 5: Business Strategy and Watch Lineup Expansion

This is a Founder's Update article where we share our recent experiences in growing Vaer and provide you with a deep dive into our recent business strategy. What have been our latest developments? ...

The 20 Best Vaer Watch Reviews - 2021 Edition

The 20 Best Vaer Watch Reviews - 2021 Edition

To celebrate reaching 2,000 five star reviews we're giving back to our owners, gifting $100 in store credit to our most helpful reviewers.

Updates on the Vaer Dive Watch: Photos, Specs, and Delivery Timelines

Updates on the Vaer Dive Watch: Photos, Specs, and Delivery Timelines

A comprehensive summary of everything you need to know leading up to the official launch of our 20ATM Vaer Dive Watch Release.

Waterproof vs. Water Resistant - A Full Explanation of Water Resistant Watch Meaning

Waterproof vs. Water Resistant - A Full Explanation of Water Resistant Watch Meaning

Almost all men's wristwatches claim some level of water resistance rating - but what do these numbers actually mean? In this article we breakdown the real world functionality of water ratings from ...

Made in USA vs Assembled in USA: What’s the Difference?

Made in USA vs Assembled in USA: What’s the Difference?

We've spent a lot of time researching the rules around 'country of origin' claims. This article shares what we've learned. It also provides a detailed look at our own USA origin claims with a break...

American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap

American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap

Great leather comes from great hides, and our Vaer straps are made from some of the very best available.  We use extra-thick USA-raised steerhides which are sourced by the Horween Leather Company i...