The Journal

Welcome to the Vaer company blog, a one stop shop for all news related to our company, products, and manufacturing process. Whether you're a long-time supporter, or just discovering the brand, we hope this blog will demonstrate the progress we've made overthe past few years, and to demonstrate how our community of owners have continued to support our vision for a new era of American watchmaking.

American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap

American Made - A Detailed Look at Our Vaer Horween Leather Watch Strap

Great leather comes from great hides, and our Vaer straps are made from some of the very best available.  We use extra-thick USA-raised steerhides which are sourced by the Horween Leather Company i...

Shop the 2026 Lookbook

Our 2026 Lookbook highlights a few favorites from the current lineup, styled alongside the kinds of clothing and environments that naturally fit the brand. The overall aesthetic leans toward American classics—denim, canvas work jackets, knit sweaters, boots, and the occasional vintage piece from the 1970s and 80s.

Shop Lookbook

Free USA Shipping

Enjoy fast and free shipping on all watch orders, packed and fulfilled by our team in Kansas City, Missouri.

Styling Appointments

Chat with one of our team members for one-on-one shopping advice. Available in-store and online.

Built for the Water

Every Vaer watch is a rugged outdoor tool -currently worn and trusted in 79 countries, and every ocean on earth.