Swiss Made Watches

We believe the best products are those that you can count on for years of everyday wear - from office, to ocean, to overseas travel. While luxury items have their time and place, we've built our ETA-powered Swiss Made Collection for those who want a beautiful, well-built watch that they never have to worry about.
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A12 Dirty Dozen - Swiss Automatic 36mmA12 Dirty Dozen - Swiss Automatic 36mm
A12 Dirty Dozen - Swiss Automatic 36mm Sale priceFrom $ 1,099

Shop the 2026 Lookbook

Our 2026 Lookbook highlights a few favorites from the current lineup, styled alongside the kinds of clothing and environments that naturally fit the brand. The overall aesthetic leans toward American classics—denim, canvas work jackets, knit sweaters, boots, and the occasional vintage piece from the 1970s and 80s.

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Free USA Shipping

Enjoy fast and free shipping on all watch orders, packed and fulfilled by our team in Kansas City, Missouri.

Styling Appointments

Chat with one of our team members for one-on-one shopping advice. Available in-store and online.

Built for the Water

Every Vaer watch is a rugged outdoor tool -currently worn and trusted in 79 countries, and every ocean on earth.