We believe the best products are those that you can count on for years of everyday wear - from office, to ocean, to overseas travel. While luxury items have their time and place, we've built our ETA-powered Swiss Made Collection for those who want a beautiful, well-built watch that they never have to worry about.
We've always been committed to a sustainable business model - our products are designed to last a lifetime, and be repaired not replaced. Additionally, we allocate 1% of our total revenue to protecting endangered wildlife and ecosystems.