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People Are Talking About Our Watches

Whether it's our ocean-based roots in Venice Beach, our thousands of five-star customer reviews, or our unique position as the largest independent assembler of watches in the United States, there's a lot to talk about with Vaer. We firmly believe that the more you learn about our watches and company, the more likely you'll be interested in supporting our brand. For that reason, we always prioritize media opportunities providing deep product analysis, industry expertise, and a refined aesthetic.  

"The watch equivalent of a pair of Made in USA Japanese selvedge jeans."

GQ Magazine

There used to be a ton of great American watch brands, but most of them were bought out or went under during the “quartz crisis” of the 1970s. Vaer is one of a handful of indie brands bringing production back onshore with American-assembled pieces like this. With a scratch-proof sapphire crystal, vintage-looking “fauxtina” lume and a solar-powered Japanese movement

"USA Craftsmanship in a sea of foreign-built timepieces."

Cool Material

The D4 brings together all the right qualities of an affordable dive watch in a way no one else has done. First of all, its movement is powered by the sun. A mere six hours of sunlight will keep it running for six months in the dark. Secondly, its 38mm diameter is better at accommodating most wrists, and combined with the 12.7mm thickness the D4 Solar can easily fit under a shirt cuff. It also has the right dive chops including a tough sapphire crystal, unidirectional bezel with aluminum inset, screwdown crown and caseback, C1 Super-LumiNova lume, and a 200-meter depth rating.

"The founders clearly have a respect for the history they’re tapping into."

Worn & Wound

When you consider Vaer’s commitment to making rugged but attractive “outdoor” watches, the decision to make a Dirty Dozen homage part of their initial mechanical offering makes a lot of sense. An issued watch, in many ways, is the ultimate outdoor watch. It has to contend with obstacles far more difficult to predict than today’s sports watches, while maintaining perfect legibility and reliability.

Featured Press


Worn & Wound | February 21st, 2023

CNN | March 6th, 2023

Wrist Enthusiast | February 26th, 2023

Men's Health | February 24th 2023

Average Bros | February 20th, 2023

Men's Health | February 14th 2023

Cool Material | February 8th 2023

GQ | February 6th 2023

The Manual | February 6th 2023

GQ | January 30th, 2023

The Slender Wrist | January 30th, 2023

The Adult Man | January 29th, 2023

Men's Health | January 24th, 2023

Watch Clicker | January 19th, 2023

Cool Material | January 18th, 2023

Modern Fellows | January 13th, 2023

The Adult Man | January 9th, 2023

Carryology | January 5th, 2023

Wrist Enthusiast | January 5th, 2023

The 1010 Watch Club | January 4th, 2023

The Adult Man | January 4th, 2023


The Watch Resource | December 6th, 2022

GQ | November 30th, 2022

Men's Journal | November 23rd, 2022

24 Hours at a Time | November 18th, 2022

Gear Junkie | November 11th, 2022

Teddy Baldasarre | November 9th, 2022

GQ | November 2nd, 2022

Watches You Can Afford | November 9th, 2022

Watch Pro | November 2nd, 2022

Outside Magazine | November 3rd, 2022

GQ | November 11th, 2022

Gear Moose | September 20th, 2022

Gear Moose | September 11th, 2022

Watch Clicker | August 10th, 2022

The Slender Wrist | August 10th, 2021

GQ | August 10th, 2022

Fratello Watches | August 8th, 2022

Fratello Watches | August 4th, 2022

GQ | July 26th, 2022

Rolling Stone | July 20th, 2022

Ben's Watch Club | Apr 14th, 2022

Gear Patrol | Apr 13th, 2022

GQ | June 9th, 2022

Gear Moose | May 23rd, 2022

Gear Moose | May 17th, 2022

Carryology | March 10th, 2022

Fratello Watches | April 24th, 2022

Task & Purpose | April 18th, 2022

High Snobiety | March 22nd, 2022

Gear Moose | February 21st, 2021

WatchChris | January 2nd, 2022


Hodinkee | December 1st, 2021

Gear Patrol | December 5th, 2021

Bass Fan | November 22nd, 2021

Nick Shabazz | October 30th, 2021

GQ | October 14th, 2021

Gear Patrol | October 8th, 2021

Cool Material | September 30th, 2021

HiConsumption | September 29th, 2021

WatchChris | August 4th, 2021

Random Rob | September 16th, 2021

GQ | August 4th, 2021

Effortless Gent | July 22nd, 2021

The Coolector | July 20th, 2021

Gear Patrol | July 17th, 2021

Random Rob | July 14th, 2021

Beans & Bezels | July 1st, 2021

GQ | June 29rd, 2021

Watch Chronicler | June 26rd, 2021

GQ | June 23rd, 2021

The Coolector | June 21st, 2021

WatchChris | June 19th, 2021

The Inertia | June 9th, 2021

The Grey Nato Podcast | June 8th, 2021

Cool Material | June 6th, 2021

Outside Magazine | May 10th, 2021

WATCHPRO | May 19th, 2021

Beans & Bezels | May 17th, 2021

Stridewise | May 17th, 2021

Just the Watch | May 10th, 2021

Gear Moose | May 10th, 2021

Men's Journal | May 3rd, 2021

A Blog to Watch | May 1st, 2021

HICONSUMPTION | Apr 28th, 2021

Stridewise | Apr 22nd, 2021

Gear Patrol | Apr 16th, 2021

Alex Kwa | Apr 14th, 2021

Gear Patrol | Apr 13th, 2021

WatchChris | Apr 11th, 2021

HICONSUMPTION | Apr 16th, 2021

Iconic Alternatives | March 18th, 2021

Watch Report | March 10th, 2021

Watch Review Blog | March 9th, 2021

Watch Report | March 10th, 2021

The Wrist Watch Review | February 12th, 2021


Gear Patrol | December 18th, 2020

Gear Moose | December 15th, 2020

The Coolector | December 8th, 2020

Carryology | December 2nd, 2020

A New Vision for
American Watchmaking

When we founded Vaer in 2015, independent American watchmaking was mostly a thing of the past. The most iconic US-brands had either gone out of business, or been off-shored and incorporated into large international conglomerates. Over the past five years we've worked to reverse this trend - and prove that it's still possible to assemble affordable, beautiful and long-lasting wristwatches in the United States.


Water Resistance Rating

All Vaer watches are ocean-ready. Our divers are designed for the very limits of real-world depth exposure.


Double-Domed Crystal

All Dive watches feature a scratch-resistant double domed crystal to protect the dial from damage and impact.


Assembly and Testing

Our C5, A5 & D5 models are assembled and tested in America. Our A7, A12 & D7 models are Swiss Made.

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Thousands of
Five-Star Reviews

We believe the best products are those that you can count on for years of everyday wear - from office, to ocean, to overseas travel. While luxury items have their time and place, we've built our watch collection for those who want a beautiful, well-built watch that they never have to worry about.

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