The Way Home

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A Story of Discovery and Adventure in Northern Iceland

Our third film tells the story of renowned surf photographer Erlendur Thor Magnusson, and his experience uncovering the hidden potentials, and boundless opportunity for adventure in his home country of Iceland.This 6 minute film explores Eli’s journey with surfing, and how it has reshaped his understanding of life in the far north.The story begins with an expose of the everyday life of a surfer in Reykjavik, before quickly expanding into an adventure film. In the second part of the story we follow Elli as he heads into the remote wilderness of Northern Iceland, traveling by car, boat, sled and skis in search of great waves, and a new perspective on the place he calls home.

The Watches He's Wearing

The original models have been updated since their initial release, now featuring superior movements, and refined designs. Explore the latest versions below.