Don't let their good looks fool you, this collection of elegant minimalist watches are just as tough and durable as every other watch in our lineup - rated to 10ATM water-resistance, and protected by a sapphire crystal. Starting at $149 for the standard issue battery-powered quartz, and running up to $699 for our top-of-the-line Swiss Made A7 automatics.
Our 2026 Lookbook highlights a few favorites from the current lineup, styled alongside the kinds of clothing and environments that naturally fit the brand. The overall aesthetic leans toward American classics—denim, canvas work jackets, knit sweaters, boots, and the occasional vintage piece from the 1970s and 80s.