Historically informed design meets modern performance

Minimalist quartz dress watches are a dime a dozen - and for the most part, they represent a regrettable trend toward disposable fast-fashion. It’s for this reason that we wanted to do something truly differnet for our first “formal” design. In addition to the rare 10ATM rating, the Vaer A12 Ceremony boasts a vintage 36mm case, gold plate ETA 7001 handwound movement, sapphire exhibition caseback and the optional addition of our premium black alligator strap. In summary, pure Swiss Luxury - everywhere but the pricetag.

10ATM with sapphire crystal and caseback

The world of hand-wound Swiss dress watches is typically reserved for the highest budgets and most discerning tastes, and even then, the standard offerings are typically limited to 3ATM of water resistance. The new Vaer A12 Ceremony challenges this assumption - offering an elegantly refined and beautifully decorated Swiss Made timepiece and 10ATM of water resistance.

A beautiful showcase for our first hand-wound movement.

We build our watches to be worn in rugged environments on a daily basis, and to develop character through wear and patine. That said, if we were to bet on which one of our current models would be worth the MOST in 10 years from now, it would be hard to argue with the first edition of the A12 Ceremony. As a limited and serialized 50 piece production run, each A12 Ceremony is an instant collectors item.